Director of Public Relations at Cruise West
February 2007 - May 2010
Directed all PR including the development and implementation of comprehensive public relations plans; drafting talking points and internal communications for corporate executives; management of the website media/press page; writing and distribution of news releases, byline articles, and press kits; setting up and escorting press tours and trips; managing PR agency; and management of PR budget. Developed robust database of key journalists and participated at major travel writer conferences to ensure brand was top of mind.
Director of Public Relations at Cruise West
February 2007 - May 2010
o Directed all PR for this small ship exploration cruise line.
Public Relations Manager at Holland America Line
August 2004 - February 2007
Managed PR for Alaska cruise and CruiseTour products that was more than 50 percent of the line's core business. Compiled a robust database of over 500 key journalists throughout the national/international travel segment; this critical CRM system has been instrumental in helping the organization build strong positive relationships and goodwill with the media.
Public Relations Manager at Holland America Line
August 2004 - February 2007
o Hired to lead various PR elements and initiatives for this industry-leading cruise line.
Public Relations Manager at TCS & Starquest Expeditions
2000 - 2002
Crisis management: have successfully responding to challenging situations by drafting crisis communication plans, authoring talking points, fielding tough inquiries from the press, and providing strategic guidance to executive teams
Public Relations Manager at TCS & Starquest Expeditions
2000 - 2002
o Directed PR efforts for this high-end private jet travel company.
Business Development Director at Girvin, Inc.
1998 - 1999
Lead new business development efforts for this elite brand management and product design firm; focused on landing new accounts within the Consumer Products, Internet/Ecommerce, and Professional Services industries
Developed new business with focus on consumer products, Internet related and professional service industries. Qualified prospective clients; wrote, negotiated proposals and closed contracts
Business Development Director at Girvin, Inc.
1998 - 1999
o Hired to lead new business development efforts for this elite brand management and product design firm; focused on landing accounts within the Consumer Products, Internet/Ecommerce, and Professional Services industries.
Account Director at Smurfit-Stone
January 1992 - May 1998
Developed and managed a customer base of $8.4 million (representing a 69% increase) during a six-year tenure with this leading product packaging, logistics, and supply chain management provider
Achieved multiple top sales honors including a President's Club Award, Outstanding Sales Award, and Supplier of the Year Award; these accolades reflected exceptional achievements in communication, relationship-building, and customer satisfaction
Account Director at Smurfit-Stone
January 1992 - May 1998
o Developed and managed a customer base of $8.4 million (representing a 69% increase) during a six-year tenure with this leading product packaging and supply chain management provider.
o Achieved multiple top sales honors including a President's Club Award, Outstanding Sales Award, and Supplier of the Year Award; these accolades reflected exceptional achievements in communication, relationship-building, and customer satisfaction.
Marketing Director at Continental Mills
1984 - 1990
o Developed and managed the Northern California and Hawaii distributor/broker networks for this leading food products company, increasing sales 45% over a three-year period.
Manager, International Public Relations at Holland America Line
November 2010
Drive all public relations activities globally; hired and manage five PR agencies in Europe and Australia; manage media events outside of the USA; work closely with Holland America's three international offices; and manage exotic cruise products.
Achievement of exceptional strategic placement for corporate brands/products in influential media networks and publications; HAL has been positively featured in over 400 targeted publications, including multiple features with NBC affiliates.
Coordinated travel logistics and escorted dozens of group press excursions (encompassing 200+ journalists, editors and radio/television personalities) to international and domestic cruise destinations that include the Americas, Asia, Australia and Europe.
Manager, International Public Relations at Holland America Line
November 2010
o Design, development, and implementation of comprehensive PR plans for multiple countries
o Drafting of presentations and internal communication briefings for corporate executives
o Selected and currently manage relationships with seven global PR agencies
o Recruit top journalists to participate on press trips and act as escort/guide
o Writing, editing, and distribution of corporate news releases, byline articles, and press kits
o Management of the international PR budget and all related strategic PR activities
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